ONLINE PRIVACY POLICY

The Parkwest Bicycle Casino (the “Company”, “Casino”, or “we”) has developed this privacy policy out of respect for the privacy of our players, guests, users, customers, visitors to our website, job applicants, and independent contractors. This policy describes the personal information we may collect, use, and disclose about individual consumers, players, guests, users, customers, job applicants, and independent contractors who visit or interact with this website, visit our cardroom or any of our offices, facilities or locations, engage in any gaming in our cardroom, purchase or inquire about any of our products or services, contract with us to provide services, apply for a position of employment, or otherwise interact or do business with us. This policy also applies to our hotel guests.

Whenever you visit our website, we may collect some information from you automatically simply by you visiting and navigating through this site, and some voluntarily when you submit information using a form on the website, enroll in or subscribe to our newsletter or marketing communications, request information, or use any of the other interactive portions of our website. Through this website, we will collect information that can identify you and/or your activity.

Additionally, whenever you communicate, interact or do business with us, whether online or at any of our physical locations or facilities (including at our cardroom, hotel, restaurant or café, shops, and parking lot), or whether you are contracted to perform services for us or apply for a position of employment, we will be collecting personal information from you or about you in the course of our interaction or dealings with you.
This policy does not apply to our current and former employees and their family members, dependents, and beneficiaries; if you are a California resident who is a current or former employee of the Company or a family member, dependent, or beneficiary of any of our current or former employees, you may request access to our Employee Privacy Policy by sending an email to dataofficer@thebike.com.

Collection of Personal Information and Sensitive Personal Information

We may collect, and we have in the last 12 months collected, the following categories of personal information about you based on your specific transactions and interactions with us or our website. For each category of information, we identify below the categories of third parties, service providers, and contractors to whom we have disclosed the information in the last 12 months. The examples provided for each category are not intended to be an exhaustive list or an indication of all specific pieces of information we collect from or about you in each category, but rather the examples are to provide you a meaningful understanding of the types of information that may be collected within each category.

Category	Personal Identifiers
Examples	Name, alias, date of birth, driver’s license or state identification card number, Player Rewards Card number, Company ID number, vehicle license plate number. Depending on the nature of your interaction with us: social security number, passport number.
Disclosed in Last 12 Months To	Financial institutions Government agencies Transaction support vendors (e.g., check guaranty, payment processors) Data analytics vendors Insurance carriers, administrators, and brokers Consumer reporting agencies or credit reporting agencies Employee tracking and talent management systems Consulting and investigation firms, including human resources consultants, safety consultants, and workplace investigators Communications providers Security, risk management, IT, cybersecurity, and privacy vendors and consultants Staffing and recruiting agencies Social media platforms Marketing support vendors and vendors that support managing or hosting the website Booking and reservation processors, and hospitality vendors Casino management systems Hotel management companies and support vendors Corporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services) Targeted advertising vendors, platforms, and providers Automated license plate recognition system vendor
Sold or Shared in Last 12 Months To	Sold to data analytics vendors, social media platforms, and targeted advertising vendors, platforms, and providers. Shared for cross-context behavioral advertising with social media platforms and targeted advertising vendors, platforms, and providers.
Retention Period	Duration of our relationship with you plus 4 years, unless obligated by law to retain this for a longer period or indefinitely. Job Applicants: If hired, the name will be retained permanently, and the rest will be retained for duration of employment plus 6 years. If not hired, it will be retained for 4 years from when position is filled or the date we receive your information, whichever is longer.

Category	Contact Information
Examples	Home, postal or mailing address, email address, home phone number, cell phone number.
Disclosed in Last 12 Months To	Financial institutions Government agencies Transaction support vendors (e.g., check guaranty, payment processors) Data analytics vendors Insurance carriers, administrators, and brokers Consumer reporting agencies or credit reporting agencies Employee tracking and talent management systems Consulting and investigation firms, including human resources consultants, safety consultants, and workplace investigators Communications providers Security, risk management, IT, cybersecurity, and privacy vendors and consultants Staffing and recruiting agencies Social media platforms Marketing support vendors and vendors that support managing or hosting the website Booking and reservation processors, and hospitality vendors Casino management systems Hotel management companies and support vendors Corporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services) Targeted advertising vendors, platforms, and providers
Sold or Shared in Last 12 Months To	Sold to data analytics vendors, social media platforms, and targeted advertising vendors, platforms, and providers. Shared for cross-context behavioral advertising with targeted advertising vendors, platforms, and providers.
Retention Period	Duration of our relationship with you plus 4 years, unless obligated by law to retain this for a longer period or indefinitely. Job Applicants: If hired, this data will be retained permanently, and the rest will be retained for duration of employment plus 6 years. If not hired, it will be retained for 4 years from when position is filled or the date we receive your information, whichever is longer.

Category	Protected Classifications
Examples	Race, ethnicity, national origin, sex, gender, sexual orientation, gender identity, age, disability, medical or mental condition, military status, familial status.
Disclosed in Last 12 Months To	Financial institutions Government agencies Consulting and investigation firms, including human resources consultants, safety consultants, and workplace investigators Hotel management companies and support vendors
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising.
Retention Period	Duration of our relationship with you plus 4 years, unless obligated by law to retain this for a longer period or indefinitely.

Category	Commercial Transactional Data
Examples	Information regarding products or services provided, purchasing history, player account history, and gaming information.
Disclosed in Last 12 Months To	Financial institutions Government agencies Transaction support vendors (e.g., check guaranty, payment processors) Data analytics vendors Booking and reservation processors, and hospitality vendors Casino management systems Hotel management companies and support vendors
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising
Retention Period	4 years after transaction, unless necessary to maintain for a longer period for product warranty, or OSHA / FDA or other regulatory compliance.

Category	Internet Network and Computer Activity
Examples	Date and time of your visit to this website; webpages visited; links clicked on the website; browser ID; browser type; device ID; operating system; form information downloaded; domain name from which our site was accessed; search history; and cookies; internet or other electronic network activity information related to usage of Company networks, servers, intranet, or shared drives, including system and file access logs, security clearance level, browsing history, search history, and usage history.
Disclosed in Last 12 Months To	Transaction support vendors (e.g., check guaranty, payment processors) Data analytics vendors Security, risk management, IT, cybersecurity, and privacy vendors and consultants Social media platforms Marketing support vendors and vendors that support managing or hosting the website Hotel management companies and support vendors Targeted advertising vendors, platforms, and providers
Sold or Shared in Last 12 Months To	Sold to data analytics vendors, social media platforms, and targeted advertising vendors, platforms, and providers. Shared for cross-context behavioral advertising with targeted advertising vendors, platforms, and providers.
Retention Period	3 years

Category	Geolocation Data
Examples	IP address and/or GPS location, latitude & longitude, location based on ALPR system.
Disclosed in Last 12 Months To	Government agencies Data analytics vendors Social media platforms Marketing support vendors and vendors that support managing or hosting the website Targeted advertising vendors, platforms, and providers Security, risk management, IT, cybersecurity, and privacy vendors and consultants Automated license plate recognition system vendor
Sold or Shared in Last 12 Months To	Sold to data analytics vendors, social media platforms, and targeted advertising vendors, platforms, and providers. Shared for cross-context behavioral advertising with social media platforms and targeted advertising vendors, platforms, and providers.
Retention Period	ALPR data: 60 days Otherwise, 3 years

Category	Mobile Device Data
Examples	Information collected when you navigate, access, or use any of our websites via mobile device, including device type, software type; data identifying your device if you access our business networks and systems, including cell phone make, model, and serial number, cell phone number, and cell phone provider.
Disclosed in Last 12 Months To	Data analytics vendors Security, risk management, IT, cybersecurity, and privacy vendors and consultants Social media platforms Marketing support vendors and vendors that support managing or hosting the website Targeted advertising vendors, platforms, and providers
Sold or Shared in Last 12 Months To	Sold to data analytics vendors, social media platforms, and targeted advertising vendors, platforms, and providers. Shared for cross-context behavioral advertising with social media platforms and targeted advertising vendors, platforms, and providers.
Retention Period	3 years

Category	Employment Data
Examples	Information collected through credit applications, including employment history, company name, role, salary, dates of employment, bank accounts, income sources.
Disclosed in Last 12 Months To	Financial institutions Government agencies Consumer reporting agencies or credit reporting agencies
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising.
Retention Period	4 years

Category	Financial Data
Examples	Depending on the nature of your interaction with us: Credit card or other payment/financial information, information sufficient to run a credit check, background check, and extend lines of credit. For independent contractors, information contained in invoices billed to the Company and in records of payments made to you by the Company, or other financial account information.
Disclosed in Last 12 Months To	Financial institutions Government agencies Transaction support vendors (e.g., check guaranty, payment processors) Consumer reporting agencies or credit reporting agencies Hotel management companies and support vendors
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising.
Retention Period	Duration of our relationship with you plus 4 years

Category	Inferences
Examples	Based on analysis of your activity on the website or at the cardroom, we may develop inferences regarding players’ predispositions, behavior, and preferences. For job applicants, based on analysis of the personal information collected, we may develop inferences regarding job applicants’ predispositions, behavior, attitudes, intelligence, abilities, and aptitudes for purposes of recruiting and hiring assessments and decisions.
Disclosed in Last 12 Months To	Government agencies Data analytics vendors Marketing support vendors and vendors that support managing or hosting the website Hotel management companies and support vendors
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising.
Retention Period	Duration of our relationship with you plus 4 years. Job Applicants: If hired, this data will be retained for duration of employment plus 6 years. If not hired, it will be retained for 4 years from when position is filled or the date we receive your information, whichever is longer.

Category	Visual, Audio or Video Recordings
Examples	Your image when recorded or captured in surveillance camera footage or pictures of you taken on our premises or at our events or that you share with us; audio/video recordings of calls, meetings, and other communications to which you are a consenting party.
Disclosed in Last 12 Months To	Government agencies Consulting and investigation firms, including human resources consultants, safety consultants, and workplace investigators Security, risk management, IT, cybersecurity, and privacy vendors and consultants Hotel management companies and support vendors Marketing support vendors and vendors that support managing or hosting the website
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising.
Retention Period	Surveillance video – 90 days; the rest of this category is retained for duration of our relationship with you plus 4 years

Category	Pre-Hire Information
Examples	Information gathered on job applicants as part of background screening and reference checks, information recorded in job interview notes by persons conducting job interviews for the Company, information contained in candidate evaluation records and assessments, information in work product samples you provided, and voluntary disclosures by you.
Disclosed in Last 12 Months To	Consumer reporting agencies or credit reporting agencies Employee tracking and talent management systems
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising.
Retention Period	If hired, this data will be retained for duration of employment plus 6 years. If not hired, it will be retained for 4 years from when position is filled or the date we receive your information, whichever is longer.

Category	Pre-Contract Information
Examples	Information gathered on independent contractors from your portfolio or proposal for services, information gathered as part of vendor evaluation and reference checks and other assessments of your qualifications to provide services to the Company, information in work product samples you provided, and voluntary disclosures you provided to Company.
Disclosed in Last 12 Months To	Consumer reporting agencies or credit reporting agencies Employee tracking and talent management systems
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising.
Retention Period	Duration of our relationship with you plus 4 years.

Category	Employment and Education History
Examples	Information contained in job applicants’ resumes regarding educational history, information in transcripts or records of degrees, vocational certifications obtained, and information regarding prior job experience, positions held, and when permitted by applicable law your salary history or expectations.
Disclosed in Last 12 Months To	Consumer reporting agencies or credit reporting agencies Employee tracking and talent management systems
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising.
Retention Period	If hired, this data will be retained for duration of employment plus 6 years. If not hired, it will be retained for 4 years from when position is filled or the date we receive your information, whichever is longer.

Category	Professional Related Information
Examples	Information on independent contractors contained in tax forms/1099 forms, safety records, licensing and certification records, and performance records, and information related to services provided by independent contractors, including in statements of work.
Disclosed in Last 12 Months To	Financial institutions Consumer reporting agencies or credit reporting agencies Employee tracking and talent management systems
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising.
Retention Period	Duration of our relationship with you plus 4 years.

Category	Medical and Health Information
Examples	Information related to symptoms, exposure, contact tracing, diagnosis, testing, or vaccination for infectious diseases (e.g., COVID-19), pandemics, or other public health emergency.
Disclosed in Last 12 Months To	Not Disclosed
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising.
Retention Period	2 years. Job Applicants: If hired, this data will be retained for duration of employment plus 6 years. If not hired, it will be retained for 4 years from when position is filled or the date we receive your information, whichever is longer.

Category	Facility & Systems Access Information
Examples	Information identifying you, if you accessed our hotel rooms or any other secure company facilities, systems, networks, computers, and equipment, and at what times, using keys, badges, fobs, login credentials, or other security access method.
Disclosed in Last 12 Months To	Consulting and investigation firms, including human resources consultants, safety consultants, and workplace investigators Security, risk management, IT, cybersecurity, and privacy vendors and consultants Hotel management companies and support vendors
Sold or Shared in Last 12 Months To	Not sold to anyone or shared for cross-context behavioral advertising.
Retention Period	3 years

Of the above categories of Personal Information, the following are categories of Sensitive Personal Information the Company may collect from or about consumers, independent contractors, or applicants:

Personal Identifiers (social security number, driver’s license or state identification card number, passport number)
Medical and Health Information
Geolocation Data (IP address and/or GPS location, latitude & longitude, location based on ALPR system)

Personal information does not include:

Publicly available information from government records.
Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer, independent contractor, or applicant, or from widely distributed media.
Information made available by a person to whom the consumer, independent contractor, or applicant has disclosed the information if the consumer, independent contractor, or applicant has not restricted the information to a specific audience.
Deidentified or aggregated information.

We may collect your personal information from the following sources:

You the consumer, independent contractor, or job applicant, when you visit the website and voluntarily submit information through forms on the website or social media, when you visit any of our stores or physical locations, when you purchase or inquire about any of our products or services, when you enter into a contract to perform services for us, or when you apply for a position of employment
Our employees, contractors, vendors, suppliers, guests, visitors, other consumers, players, and customers based on your interactions with them (if any)
We utilize cookies to automatically collect information about our website visitors
Surveillance cameras at our physical locations
Lead generators and referral sources
Credit and consumer reporting agencies
HR support vendors
Recruiters and staffing agencies
Social media platforms
Third-party travel businesses and online travel agents with whom customers and visitors book hotel reservations with us
Third-party websites and apps with whom we partner to promote and market our gaming options
Company-issued computers, electronic devices, and vehicles
Company systems, networks, software applications, and databases you log into or use
Company systems, networks, software applications, and databases you log into or use in the course of applying for a position with the Company, interacting with our website, or otherwise interacting with us in any other capacity, including from vendors the Company engages to manage or host such systems, networks, applications, or databases
Personal references and former employers (if you are a job applicant)
Schools, universities, or other educational institutions which you attended (if you are a job applicant)

We may disclose, sell, or share your personal information with the following categories of service providers, contractors, or third parties:

Financial institutions
Government agencies
Transaction support vendors (e.g., check guaranty, payment processors)
Data analytics vendors
Insurance carriers, administrators, and brokers
Consumer reporting agencies or credit reporting agencies
Employee tracking and talent management systems
Consulting and investigation firms, including human resources consultants, safety consultants, and workplace investigators
Communications providers
Security, risk management, IT, cybersecurity, and privacy vendors and consultants
Staffing and recruiting agencies
Social media platforms
Marketing support vendors and vendors that support managing or hosting the website
Booking and reservation processors, and hospitality vendors
Casino management systems
Hotel management companies and support vendors
Corporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services)
Targeted advertising vendors, platforms, and providers
Automated license plate recognition system vendor

We may collect your personal information for the following business purposes:

To fulfill or meet the purpose for which you provided the information.
Process your request to open a player bank account, request a credit line or conduct a financial transaction, and to comply with State and Federal laws regarding financial transactions.
To process, complete, and maintain records on transactions.
To process your participation in a promotion, contest, sweepstake, or survey, and to communicate with you regarding the same.
To send you newsletters and other email updates on new products, services, and other promotions in which we think you may be interested.
To retain your selection for Text, opt in/opt out to ensure customers who opted out are not sent any text messages.
To schedule, manage and keep track of customer reservations.
To maintain records of when customers decline a service or sale.
To respond to consumer inquiries, including requests for information, customer support online, phone calls, and on-site inquiries.
To provide interest-based and targeted advertising.
To improve user experience on our website.
To understand the demographics of our website visitors.
To improve the customer experience.
To extend a line of credit to our gaming customers.
To detect security incidents.
To debug, identify, and repair errors that impair existing intended functionality of our website.
To protect against malicious or illegal activity and prosecute those responsible.
To ensure the security of our facility.
To cooperate with law enforcement in investigating criminal conduct.

To verify and respond to consumer requests.
To evaluate, assess, and manage the Company’s business relationship with vendors, service providers, and contractors that provide services to the Company.
To prevent identity theft.
JOB APPLICANT PURPOSES:

To fulfill or meet the purpose for which you provided the information. For example, if you share your name and contact information to apply for a job with the Company, we will use that Personal Information in connection with your candidacy for employment.
To comply with local, state, and federal law and regulations requiring employers to maintain certain records, as well as local, state, and federal law, regulations, ordinances, guidelines, and orders relating to infectious diseases, pandemics, outbreaks, and public health emergencies, including applicable reporting requirements.
To evaluate, make, and communicate decisions regarding your job application and candidacy for employment.
To obtain and verify background check and references.
To communicate with you regarding your candidacy for employment.
To evaluate and improve our recruiting methods and strategies.
To engage in lawful monitoring of job applicant activities and communications when you are on Company premises, or utilizing Company internet and WiFi connections, computers, networks, devices, software applications or systems.
To engage in corporate transactions requiring review or disclosure of job applicant records subject to non-disclosure agreements, such as for evaluating potential mergers and acquisitions of the Company.
To improve job applicant experience on Company computers, networks, devices, software applications or systems, and to debug, identify, and repair errors that impair existing intended functionality of our systems.
To reduce the risk of spreading infectious diseases in or through the workplace.

INDEPENDENT CONTRACTOR AND BUSINESS-TO-BUSINESS PURPOSES:

To fulfill or meet the purpose for which you provided the information.
To comply with state and federal law and regulations requiring businesses to maintain certain records (accident or safety records, and tax records/1099 forms).
To engage the services of vendors, service providers, consultants, and independent contractors and compensate them for services.
To evaluate, make, and communicate decisions regarding an independent contractor or entity you represent, including decisions to enter into, renew, and/or terminate the contract.
To grant independent contractors or employees of other businesses access to secure Company facilities, systems, networks, computers, and equipment, and maintain information on who accessed such facilities, systems, networks, computers, and equipment, and what they did therein or thereon.
To implement, monitor, and manage electronic security measures on devices that are used to access Company networks and systems.
To improve user experience on Company computers, networks, devices, software applications or systems, and to debug, identify, and repair errors that impair existing intended functionality of our systems.

We may disclose your personal information for any one or more of the business purposes identified above.

We do NOT currently sell or share your personal information in exchange for monetary consideration. We do not currently share your personal information for cross-context behavioral advertising. However, within the last 12 months (but not currently), we may have sold or shared some of your information to third parties for other valuable non-monetary consideration, as noted in the table above.

We may have sold or shared your personal information within the last 12 months for the following business purposes:

To provide interest-based targeted advertising
To understand the demographics of our website visitors
To improve the customer experience

Other than these exceptions, we do not and will not disclose your personal information to any third party in exchange for monetary or other valuable consideration or share your personal information for cross-context behavioral advertising.

We do not and will not use or disclose your sensitive personal information for purposes other than the following:

To perform the services reasonably expected by an average employee who requests those services.
To detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.
To resist malicious, deceptive, fraudulent, or illegal actions directed at the business and to prosecute those responsible for those actions.
To ensure the physical safety of natural persons.
For short-term, transient use.
To perform services on behalf of the Company.
To verify or maintain the quality or safety of a product, service or device that is owned, manufactured, manufactured for, or controlled by the Company, and to improve, upgrade, or enhance the service or device that is owned, manufactured by, manufactured for, or controlled by the Company.
For purposes that do not involve inferring characteristics about the consumers, contractors, and applicants.

Retention of Personal Information

We will retain each category of personal information in accordance with our established data retention schedule as indicated above. In deciding how long to retain each category of personal information that we collect, we consider many criteria, including, but not limited to: the business purposes for which the Personal Information was collected; relevant federal, state and local recordkeeping laws; applicable statutes of limitations for claims to which the information may be relevant; and legal preservation of evidence obligations.

We apply our data retention procedures on an annual basis to determine if the business purposes for collecting the personal information, and legal reasons for retaining the personal information, have both expired. If so, we will purge the information in a secure manner.

Notice of Financial Incentive

The Parkwest Bicycle Casino Player Rewards Program (“Program”) offers financial incentives to Program members. You will need to complete an application form and agree to the Program Rules and Terms and Conditions and Privacy Policy to take advantage of the Program. You may enroll by applying at the Player Rewards Center or signing up online at https://www.thebike.com/my_rewards/text_rewards.php. You may withdraw from the Program at any time by calling our toll-free line at (888) 815-3600 or by sending an email to dataofficer@thebike.com.

Program members accumulate points based on the game they play and the size of the wagers they make; each hour in any game will accrue points in the player’s account. Point accrual and limits will vary by game and wagers made. Accrued points may be used towards purchases at locations within our Casino, including the bars and restaurants and any food menu, and Valet. Points may also be redeemed for cash according to the Program Rules. In addition, from time to time we may offer additional promotions and discounts to Program members. Go to https://www.thebike.com/my_rewards/player-rewards-terms-rules.php to see full detail of the Rules which apply to Program members.

When you sign up for the Program, you allow us to collect and retain personal information about and your transactions with us. Specifically, this personal information may include personal identifiers, commercial transactional data (including player gaming information), and financial data.

We are allowed by law to offer financial incentives, and price and service differences to you if the differences are directly related to the value provided by your data. We offer more discounts, promotions, and rewards to Program members who spend more time in our Casino, and we receive value from the time you spend in our Casino.

You can submit any of the above types of consumer requests through any of the 3 options below:

Submit an online request by sending an email to dataofficer@thebike.com.
Call our privacy toll-free line at (888) 815-3600.
Complete a paper form, which can be requested at the Player Rewards Center, Parkwest Bicycle Casino, 888 Bicycle Casino Dr., Bell Gardens, CA 90201.

Third Party Vendors

We may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from vendors working on our behalf.

Business Transfers

In the event we sell or transfer a particular portion of its business assets, information of consumers, contractors and applicants may be one of the business assets transferred as part of the transaction. If substantially all of our assets are acquired, information of consumers, contractors and applicants may be transferred as part of the acquisition.

Compliance with Law and Safety

We may disclose specific personal and/or sensitive personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect our employees or the public.

Use of Cookies and Other Tracking Technologies

Cookies are small files that a website may transfer to a user’s computer that reside there for either the duration of the browsing session (session cookies) or on a permanent, until deleted, basis (persistent cookies) that may be used to identify a user, a user’s machine, or a user’s behavior. We make use of cookies to provide you with services available through the website and to enable you to use some of its features.

You may delete cookies from your web browser at any time or block cookies on your equipment, but this may affect the functioning of or even block the website. You can prevent saving of cookies (disable and delete them) by changing your browser settings accordingly at any time. It is possible that some functions will not be available on our website when use of cookies is deactivated. Check the settings of your browser. Below you can find some guidance:

Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. We do not respond to DNT signals or other mechanisms that provide a choice regarding the collection of personal information about activities over time and across different websites or online services.

External Links

Our website contains links to other sites. We are not responsible for the privacy practices or the content of such websites. To help ensure the protection of your privacy, we recommend that you review the Privacy Policy of any site you visit via a link from our website.

Passwords

The personal data record created through your registration with our website can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.

Children Under the Age of 16

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Automated License Place Recognition System

We use automated license plate recognition (ALPR) system technology at the entrances and exits of parking areas. We use this technology to ensure the security of our facility and cooperate with law enforcement in investigating criminal activity.
The following employees and independent contractors are authorized to use or access the ALPR system or collect ALPR information: Security Managers and Supervisors, Surveillance Department, and IT Managers.

To ensure the security of ALPR information and compliance with applicable laws, we require all employees and independent contractors who are authorized to use or access the ALPR system or to collect ALPR information to complete training upon hire and then annually with the ALPR vendor. To ensure the security of ALPR information, users are logged in with personal accounts to ensure a proper audit trail.

We do not sell or share ALPR information. We do transfer ALPR information, as necessary, to law enforcement insurance companies, and FLOCK Safety when necessary to detect or investigate security incidents, to protect against malicious or illegal activity and prosecute those responsible, and to defend or prosecute legal claims.

Reasonable measure to ensure the accuracy of the ALPR information includes using two LPR systems that tie into our archive and review. The software also has an accuracy score and the original image.

ALPR information will be retained for up to 60 days. We may retain data for longer if required by relevant federal, state and local recordkeeping laws; if applicable, statutes of limitations for claims to which the information may be relevant; or if there are legal preservation of evidence obligations. We apply our data retention procedures on an annual basis to determine if the business purposes for collecting the personal information, and legal reasons for retaining the personal information, have both expired. If so, we will purge the information in a secure manner.

The title of the custodian or owner of the ALPR system responsible for implementing this policy is the Surveillance Manager.

How We Protect the Information that We Collect

The protection of the information that we collect about visitors to this website is of the utmost importance to us and we take every reasonable measure to ensure that protection, including:

We use commercially reasonable tools and techniques to protect against unauthorized access to our systems.
We restrict access to private information to those who need such access in the course of their duties for us.

International Visitors

We do not target, market to, or offer our products or services to consumers outside of the United States. You agree not to submit your personally identifiable information through the website if you reside outside the United States.

Rights Under the CCPA and CPRA

This section of the Privacy Policy applies only to California residents who are natural persons. If you are a California resident, you have the following rights pursuant to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

Right to Know. The right to request, up to 2 times in a 12-month period, that we identify to you (1) the categories of personal information we have collected about you going back to January 1, 2022, unless doing so would be impossible or involve disproportionate effort, or unless you request a specific time period, (2) the categories of sources from which the personal information was collected, (3) the business or commercial purpose for collecting, selling, or sharing this information, (4) the categories of third parties with whom we share or have shared your personal information, (5) the categories of personal information that we have sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each category of third parties to whom the personal information was sold or shared, and (6) the categories of personal information that we have disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose;
Right to Access. The right to request, up to 2 times in a 12-month period, that we disclose to you, free of charge, the specific pieces of personal information we have collected about you going back to January 1, 2022, unless doing so would be impossible or involve disproportionate effort, or unless you request a specific time period;
Right to Delete. The right to request, up to 2 times in a 12-month period, that we delete personal information that we collected from you, subject to certain exceptions;
Right to Correct. The right to request that we correct inaccurate personal information (to the extent such an inaccuracy exists) that we maintain about you;
The right to designate an authorized agent to submit one of the above requests on your behalf. See below for how you can designate an authorized agent; and
The right to not be discriminated or retaliated against for exercising any of the above rights, including an applicant’s and independent contractor’s right not to be retaliated against for exercising the above rights.

You can submit any of the above types of consumer requests through any of the 3 options below:

Submit an online request through the form available here, or sending an email to dataofficer@thebike.com.
Call our privacy toll-free line at (888) 815-3600.
Complete a paper form, which can be requested at the Player Rewards Center, The Parkwest Bicycle Casino, 888 Bicycle Casino Dr., Bell Gardens, CA 90201.

Gramm-Leach-Bliley Act Exemption

Portions of our services may be subject to the Gramm-Leach-Bliley Act. When we are extending credit, or providing financial products or services, those activities may be covered by the Gramm-Leach-Bliley Act. The CCPA does not apply to personal information to the extent that we collect, process, sell, or disclose it subject to the Gramm-Leach-Bliley Act. Therefore, certain rights under the CCPA may be limited to the extent such requests to exercise CCPA rights relate to the collection, processing, selling, or disclosure of personal information in connection with financial activities covered by the Gramm-Leach-Bliley Act.

How We Will Verify That it is Really You Submitting the Request

If you are a California resident, when you submit a Right to Know, Right to Access, Right to Delete, or Right to Correct request through one of the methods provided above, we will ask you to provide some information in order to verify your identity and respond to your request. Specifically, we will ask you to verify information that can be used to link your identity to particular records in our possession, which depends on the nature of your relationship and interaction with us.

Responding to Your Right to Know, Right to Access, Right to Delete, and Right to Correct Requests

Upon receiving a verifiable request from a California resident, we will confirm receipt of the request no later than 10 business days after receiving it. We endeavor to respond to a verifiable request within forty-five (45) calendar days of its receipt. If we require more time (up to an additional 45 calendar days, or 90 calendar days total from the date we receive your request), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. The response we provide will also explain the reasons we cannot comply with a request, if applicable.

We do not charge a fee to process or respond to your verifiable request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

For a request to correct inaccurate personal information, we will accept, review, and consider any documentation that you provide, and we may require that you provide documentation to rebut our own documentation that the personal information is accurate. You should make a good-faith effort to provide us with all necessary information at the time that you make the request to correct. We may deny a request to correct if we have a good-faith, reasonable, and documented belief that a request to correct is fraudulent or abusive. If we deny your request to correct, we shall inform you of our decision not to comply and provide an explanation as to why we believe the request is fraudulent.

If You Have an Authorized Agent:

If you are a California resident, you can authorize someone else as an authorized agent who can submit a request on your behalf. To do so, you must either (a) execute a valid, verifiable, and notarized power of attorney or (b) provide other written, signed authorization that we can then verify. When we receive a request submitted on your behalf by an authorized agent who does not have a power of attorney, that person will be asked to provide written proof that they have your permission to act on your behalf, and we will also contact you and ask you for information to verify your own identity directly with us and not through your authorized agent. We may deny a request from an authorized agent if the agent does not provide your signed permission demonstrating that they have been authorized by you to act on your behalf.

Other California Privacy Rights

The California Civil Code permits California Residents with whom we have an established business relationship to request that we provide you with a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please send an email to dataofficer@thebike.com, or write to us at the address listed below. Please mention that you are making a “California Shine the Light” inquiry.

Consent to Terms and Conditions

By using this website, you consent to all terms and conditions expressed in this Privacy Policy.

Changes to Our Privacy Policy

As our services evolve and we perceive the need or desirability of using information collected in other ways, we may from time to time amend this Privacy Policy. We encourage you to check our website frequently to see the current Privacy Policy in effect and any changes that may have been made to them. If we make material changes to this Privacy Policy, we will post the revised Privacy Policy and the revised effective date on this website. Please check back here periodically or contact us at the address listed at the end of this Privacy Policy.

Consumers With Disabilities

This policy is in a form that is accessible to consumers with disabilities.

Questions About the Policy

This website is owned and operated by The Parkwest Bicycle Casino. If you have any questions about this Privacy Policy, please contact us at dataofficer@thebike.com or call (888) 815-3600.

**This policy was last updated December 12, 2023.